5.2 - Prioritise information, maximise readability and scanning

Make it as easy as possible for people to get an impression of what's on offer and find the specific piece of information quickly

Prioritise the most important information:
- Above the 'fold' - minimise need for scrolling
- Most important information first in links, titles, phrases, etc.
Enhance content for scanning:
- Structure using short descriptive headings and sub-headings (see also 6.2)
- Good chunking and spacing
- Short paragraphs and sentences
- Use lists instead of long comma separated sentences
- Add relevant tables and diagrams to break up 'walls of text'
Style for readability:
- Left align, not right, centre or justify
- Use bold and italic sparingly - to highlight keywords/phrases only
- Avoid fancy fonts - Verdana and Arial are common, and good for online reading
- Avoid ALL CAPS, blinking text, and underline (except for links)
Do not use ascii art

Recommendations