Accessibility is about reaching the widest possible audience. It is about exploiting the power and flexibility of the Web to ensure that people can receive and act upon your information regardless of their abilities (or disabilities), their environment, or the devices they use.
Accessibility ensures openness, fairness and equality. It does not mean bland, boring non-creative sites, nor is it expensive in terms of time and resources. In fact accessibility, when done properly, can help unleash your creative juices, and in the long run save you time and money.
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